We recommended that BNI split their existing front end in two unequal parts, each plugging into the same back-end. Most of the existing tool would be retained as s management system for the operational side of BNI. A standalone product, comprising the five or six functions most used by members to develop their own businesses, would be created to run in parallel. This would be fully responsive, allowing it to be accessed across multiple platforms and form factors.
Such a system, based on the concept of “evolution not revolution” would be relatively quick to market and easier to maintain and develop than a purely native-app strategy. And, because we believe in delighting our customers, we did show them how, if they really, really wanted, our solution could be contained within a light-touch app wrapper and made available via the Apple app store and Google Play.
We were then asked to produce and user-test a prototype.